The paintings of PRUETT CARTER 18911955 rarely concentrated on the mechanics of a particular moment of action. Rather, his compositions were concerned with intellect and emotion which in turn were the focus for the clients for whom Carter did his best work. His illustrations for Ladies Home Journal, Womans Home Companion, McCalls and American Magazine were less concerned with plot than with character.From Carters start as an illustrator in 1918 until his death, he was one of the few established illustrators who was capable of smooth transitions in the tumultuous womens magazine market. Carter possessed an advantage over his competitors because of his intimate knowledge of the magazine business. In his years as art director with Good Housekeeping and the Atlanta Journal, he absorbed the requirements of illustrating from the publishers vantage point, and he had taught illustration at Grand Central School of Art in New York as well as the Chouinard Art Institute in Los Angeles. Continually exposing himself to upcoming talent and explaining the finer points of his own technique, he remained quick on his feet, able to change his style and to recognize, even foresee, changes in his markets.

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